Design Details:

Designing Nudges

Process
April 20, 2017

The goal of many medical apps is to help patients help themselves, and it’s our goal as product designers to make that process as easy and engaging as possible.

As I learned from a recent talk, we can enhance the potential for success by leveraging behavioral economics.

Photo by Luke Porter

The goal of many medical apps is to help patients help themselves, and it’s our goal as product designers to make that process as easy and engaging as possible.

As I learned from a recent talk, we can enhance the potential for success by leveraging behavioral economics.

The biggest takeaway I had from Nikki Pfarr's presentation on  "Designing Nudges that Change Behavior" was how we humans perceive value in the decisions we make.

It makes sense that our brains are wired to judge choices based on their potential gains or losses. Where things get interesting is when we consider how to structure information within an app to minimize the negative effects while enhancing positive outcomes.

  • Clump small loses together
  • Separate gains into individual events
  • Pairs are always less: 2 gains are less pleasurable, 2 losses are also less painful
  • We can reframe default options to promote positive action

You can view the slides from the presentation here.

More from the blog