I came across an interesting music video this weekend by Milky Chance that puts the viewer in control of their experience. The viewer is able to flip between different camera angles and adjust the volume of instruments to participate in the jam session. It was fun to play art director and cut the camera angles to the beat.
The concept of interactive videos isn't new, but this is one of the better implementations I've seen. The interactive elements are kept simple and secondary to the music video, leading to a more engaging experience. Looking forward to interacting with their future chapters!